Everyone wants to reinvent the magazine

Been seeing all sorts of ideas lately about how the “new” digital magazine will look.

This video from Bonnier / Mag+ is my favourite – a nice, well thought out sophisticated concept, interestingly it doesn’t cover moving pictures. It’s an interesting space and I guess at some point there will be a category killer walkman / discman / ipod execution that actually works…

Mag+ from Bonnier on Vimeo.

Sports Illustrated and FLYPmedia have had a go (video below),

FLYPmedia & Sports Illustrated

and even moving images in printed magazines such as Outdoor – everyone seems to be having a go.


Outdoor Magazine

there are a few online page turner style mags such as 100eyes,

kindle type ideas such as the entourage edge,

Meanwhile, I’ll concentrate on content!!

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