Last Friday I had the opportunity to work with the great folk from Landcare Australia, doing stills on a new TVC they’re producing which will launch in September sometime on a TV screen near you(if you live in Australia that is). Landcare is doing a bit of a corporate makeover, and this ad is part of that transition. Without giving away too many secrets, it involves a huge multi-story donation tin, an equally big ladder and some stunning locations. Watch out for it….
One of the things that excited me about this project (apart form it being a great cause) was the the ad was being shot on dSLR gear, namely a Canon 5D mkII with a 7D as backup, a suite of Canon lenses, a Movie Tube rig and a bunch of ND filters..
Canon 5D MkII video rig
Photographers have been moving towards using their cameras for video for a while and I’ve been using my 1D mkIV to transition that way so it was interesting to see film guys moving back the other way. The major reasons for the video guys using dSLR technology is threefold, 1) significantly reduced cost, 2) lightweight, 3) a great look with shallow depth of field. Doing the job for Landcare was Jungleboys out of Sydney with Marden Dean as DP and Leigh Richards as Director with creative coming from agency Brave with Mark Lees as CD.
Angelsea beach setup
If you’re so inclined, check out the landcare website at www.landcarevic.net.au and see how you can get involved…
